I always love to see how an airline rolls out the physical extensions of a re-brand.

I always love to see how an airline rolls out the physical extensions of a re-brand.

As we know, all of the subtle details truly help in solidifying a branding effort. I certainly applaud Southwest for going through the time, money and effort to create an actual Southwest typeface.

A nice little feature from Brandnew:

http://www.underconsideration.com/brandnew/archives/follow-up_southwest_airlines.php#%2EVPY_jrNhu94