Social Media and Aviation

Social Media and Aviation

I’m going to discuss a contemporary and somewhat misunderstood aspect of airline branding – social media. As was written in a previous post, branding has…

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Why a brand is more than just some fancy paint.

Why a brand is more than just some fancy paint.

To the average customer an airline’s branding is the logo and the pretty livery on an aircraft. The reality is much different and branding is…

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Chinese Airline Branding

Chinese Airline Branding

About 10 years ago I had a meeting with a fellow creative director in Bangkok. Over coffee we had a discussion about branding in the…

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Westjet's Brand Dilemma

Westjet’s Brand Dilemma

What do you do when you have built your brand on a specific business model (LCC and one type of aircraft) and find yourself shifting…

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I always love to see how an airline rolls out the physical extensions of a re-brand.

I always love to see how an airline rolls out the physical extensions of a re-brand.

As we know, all of the subtle details truly help in solidifying a branding effort. I certainly applaud Southwest for going through the time, money…

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Another blog about branding?

Another blog about branding?

Airline branding. Hmmm. There are plenty of blogs out there that discuss branding, and a considerable amount that appeal to the aviation enthusiast. There are…

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